Business description from prospectus - Matrimony.com is one of the oldest and leading matrimony portals of India. The Chennai-based company operates in three segments – matchmaking services, marriage services and related sale of products and other services.
As of March 31, 2015, Matrimony.com had a large database of profiles comprising 2.65 million active profiles (being profiles that have been published or logged in at least once during the prior 180-day period), which creates a network effect that attracts more users to register or subscribe and also results in higher customer engagement. According to the Key Business Metrics Report, in fiscal 2013, fiscal 2014 and fiscal 2015, Matrimony.com had 568,000, 571,000 and 647,000 paid subscriptions, respectively.
The company differentiates itself from other players in India by following a micro-market strategy whereby it offers a range of targeted and customized products and services that are tailored to meet the requirements of customers based on their linguistic, religious, caste and community preferences as well as personalized matchmaking services such as AssistedMatrimony and EliteMatrimony.
Matrimony.com has also launched marriage services such as MatrimonyDirectory.com for listing of matrimony-related directory services and MatrimonyPhotography.com to provide wedding photography and videography services. The company has also introduced Tambulya.com, an online marketplace operated by its subsidiary, Tambulya Online Marketplace Private Limited, for gifts for weddings and other occasions on a bulk order basis.
In FY2015, its network of websites, mobile sites and mobile apps had 647,000 paid subscriptions and 2.57 million free profiles.
Promoter of Matrimony.com: Murugavel Janakiraman
Matrimony.com IPO details
|Subscription Dates||11 - 13 September 2017|
|Price Band||INR983 - 985 per share (discount of INR87 per share for retail investors and employees)|
|Fresh issue||INR130 crore|
|Offer For Sale||3,767,254 shares (INR370.32 - 371.07 crore)|
|Total IPO size||INR500.32 - 501.07 crore|
|Minimum bid (lot size)||15 shares|
|Face Value||INR5 per share|
|Listing On||BSE, NSE|
Matrimony.com's consolidated financial performance (in INR crore)
|Profit after tax||10.4||-9.1||-2.9||-75.0||43.8|
Matrimony.com IPO Subscription Details
|Category||Shares offered||Subscription (no. of times, at 5 PM)|
|Day 1||Day 2||Day 3|
IPO Opening Date: 11 September 2017
IPO Closing Date: 13 September 2017
Finalisation of Basis of Allotment: 19 September 2017
Initiation of refunds: 20 September 2017
Transfer of shares to demat accounts: 20 September 2017
Listing Date: 21 September 2017
Listing Price on NSE: INR985 per share (up 9.7% from IPO price for retail investors)
Closing Price on NSE: INR904.65 per share (up 0.7% from IPO price for retail investors)